There is no denying the usefulness of social media. We are never going to return to a time when it wasn’t a part of our lives either directly or indirectly. Everyone from the young age of 13 to the old timers are qualified users on Facebook, Google+, Twitter, Instagram, Snapchat and Youtube. Everywhere we turn these platforms are ways to put us together with our preferred vendors, friends, family and strangers.
It may be easy to locate a specific type of industrial equipment like an overhead crane also known as a bridge crane, for example, but to get an opinion on the company who supplies such an important apparatus one could go to a social media site and get first-hand feedback from prior customers of the manufacturer. Getting the inside story on a product or someone else’s opinion on a subject is just one aspect of how we interact with social media.